Notes

  • It’s not your fault

    It’s not your fault

    When it comes to a technological challenge, have you ever said to yourself “I’m such a dummy”? I’ve had clients say this about themselves, or apologize to me for not understanding something about technology, or even for making a mistake when editing their own website. As someone well acquainted with technological change, I’m here to…

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  • Action Needed: Oogle Poogle Google

    Action Needed: Oogle Poogle Google

    While the title of this article is a bit nonsensical, the upcoming changes to Google Analytics are not. Many of you already know that Google is upgrading its analytics software from version 3 to version 4. However, there is no way to move the statistics you gathered using version 3 into version 4. As a…

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  • How do I know if you’ve read this?

    How do I know if you’ve read this?

    If you’re reading this newsletter on my website, I don’t have a way to know if you’ve read it. Using Google Analytics, I can see statistics about how many people view this page and how much time they spend on it, from which I can infer how many people might have read it. But I…

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  • How do I find you?

    How do I find you?

    Before you can decorate your living space, you need a place to live. Before people can visit you, they’ll need directions to your location. Before people can write to you, they’ll need to know your name and address. For security, it’s a good idea to lock your doors. Before you can build your website, you…

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  • Congrats on your website. Now what?

    Congrats on your website. Now what?

    Now that your website is up and running, how do you let people know it exists? If you don’t already have a blog on your website, I highly recommend writing regular blog posts as a way of providing timely information about who you are and what you offer. For more details, visit my post, “Keeping…

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  • Will you disappear from Google?

    Will you disappear from Google?

    Google announced a significant change in how websites will be listed — or won’t be listed — in their search results. Google says they will only use the mobile version of your website for their search results and will no longer take into account the desktop version. A few clients have contacted me worried that their websites will disappear…

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